About us & Photo Gallery
Take a look at the place, the people and the food…
A few words about us
Let us introduce ourselves
Fine Bros (Pty) Ltd trades as Fine and incorporates the Fine and Wesco brands.
Our ‘Fine family’ are considered leaders in the field of fresh produce. Our range of fresh produce includes all categories and we have well- known brands that trust in our marketing approach and believe in our work philosophy of acting with passion and urgency. Our grower and buyer stakeholders are treated as if they are part of the Fine family.
Fine Bros is under new management and ownership as of December 2018, the Directors and Staff are the new owners of Fine.
Kade Lotter is the new Managing Director assisted by fellow directors William van Niekerk, Deon van Rensburg, Jason Wright and Tanya Cox. We recognise the importance of our team.
The Fine brand is synonymous with execution, service delivery and engagement. We ensure that we always act according to our core values of Honesty, Commitment, Integrity and Fairness.
We are a member of the Institute of Market Agents South Africa (IMASA) as well as Agricultural Produce Agent’s Council (APAC).
The objective of the APAC Council is to regulate the occupations of fresh produce, export and livestock agents and to maintain and enhance the status and dignity of those occupations and the integrity of persons practicing those occupations, according to section 9, Agricultural Produce Agents Act, 12 of 1992. We choose to be audited twice a year to ensure our trust account maintains its integrity offering grower stakeholders continued peace of mind.
Our Vision and Mission
A colorful future …
VISION
Our strategic vision is to be a respected global player in the Fresh Produce Industry, by achieving consistent “profitable growth” in the Fresh Produce Industry . We strive to build on the solid, one hundred year old foundation that is Fine Bros; to bring the best possible return to our producers and to provide the best service delivery to our customers. Our secondary focus is to invest in new viable ventures and to take advantage of opportunities ensuring the fruitful growth and success of Fine Bros.
MISSION STATEMENT
We operate with Passion and Urgency; through a combination of our core values being Honesty, Commitment, Integrity and Fairness we strive to seize new opportunities that further endorses our endeavour to provide Top Quality Fresh Produce and Service Excellence to our Customers at all times; it is because of our personal touch that we deliver, Always!